The popularity of plant-based food has been gathering momentum and reflects a growing sense of unease amongst some consumers over the impact that modern industrial farming methods have on the environment and animal welfare practices, as well as the impact of a predominately meat-based diet on our health.
There are clear commercial opportunities created by the rise of vegetarianism, veganism and plant-based diets. However, the industry faces the challenge of meeting consumer demand while also protecting brand reputation and mitigating risk. How can brands connect with consumers, allowing them to make informed decisions, while confidently offering authentic plant-based products?
The paper investigates key factors driving the demand for sustainable plant-based food production and how manufacturers are dealing with the challenges placed upon them. Specifically, it addresses the need for a universal plant-based benchmark that guarantees consumers can make food choices with confidence and retailers can make informed choices about their supply chain.
Get a copy of the white paper: How a universally Plant-Based Standard delivers consumer and brand confidence.