We saw signs of a consumer shift before the outbreak of the virus, however the disruption caused may have fuelled momentum. Buying behaviour is changing and the relationship between global brands and the customers who support them is being transformed by the rise of the conscientious consumer. Purchase choices are increasingly influenced by lifestyle, health, environmental and ethical considerations as consumers seek assurance about their purchase from sourcing of raw materials to manufacturing and through to point of sale.
According to a report published by Deloitte earlier this month, they reported that while these trends were already in play, the pandemic may be accelerating the shift in:
- Changing consumer preferences
- More stringent rules & standards
- Sustainability requirements
This transition will impact supply chains as health-conscious consumers look for free-from product ranges with traceable origins. Food safety concerns may be heightened leading to more focus on assurance. Greater consumer demands may be placed on brands to produce products that are sourced ethically.
BRCGS certificated sites are well positioned to respond to this transition. Our core standards address this complexity and enable you to demonstrate brand confidence through our supply chain assurance services. Our free-from range of standards (Gluten Free and Plant Based) allow you to respond to changing brand and consumer preferences with a global solution with a recognised on-pack trademark.
The need for consistent global ethical trade and responsible sourcing standards that ensure consumers can make the choices they want to make, safe in the knowledge they are protecting the rights of those who produce goods or provide services wherever in the world they are.
The industry landscape for ethical trade and responsible sourcing standards remains fragmented and crowded. However, BRCGS has produced a universal benchmarking framework that will be SCCI benchmarked.
With so much uncertainty around the pandemic and a return to normal, businesses that use these times of restrictions well, and embrace tools they have access to, will respond better and thrive in the future.