30 years of expertise shaping the next chapter of BRCGS
Welcome to the next chapter of BRCGS
A new brand built for clarity, confidence and the future of assurance.
Today marks a defining moment for BRCGS as we unveil a bold new brand identity – one that celebrates 30 years of evolution and reinforces our position as a leader in the future of assurance.
Our mission is powerful and unmistakable: safe food and trusted products for everyone. It is the purpose that unites us, drives us forward and shapes every decision we make.
Our new identity brings this purpose to life with greater clarity and confidence, cementing BRCGS as the global benchmark for assurance. Powered by more than 30 years of expertise and world-leading certification standards, we protect consumers, strengthen supply chains and inspire trust across global markets. This is more than a new look - it is a bold statement of who we are, what we stand for and the future we are ready to shape.
Why the brand is evolving
The world of assurance is changing.
Supply chains are more complex. Expectations are higher. Organisations increasingly need greater visibility, insight and connectivity across their supply chains.
Our new brand identity puts BRCGS at the centre of the modern global industry with a digital product safety assurance ecosystem that is ready to scale with the future of assurance.
A new digital experience
Alongside the new brand comes a transformed digital experience at brcgs.com, delivering:
Clearer representation of BRCGS standards, programmes and services
Simpler access to guidance, resources and tools with single sign-on
Improved navigation and accessibility across the site with a simpler, more intuitive framework
Easier exploration of the breadth of the BRCGS ecosystem in multiple languages and regardless of device type
Brand guidelines and transition
To support the transition, we've created transition guidelines and new brand guidelines, covering BRCGS logo usage and application.
Looking ahead
Our new brand marks an important step forward for BRCGS:
Clear in purpose.
Confident in presence.
Built for the future of assurance.
Safe food and trusted products for everyone remains at the heart of everything we do. Our new brand reflects who we are today and where we are heading tomorrow: a global assurance partner helping organisations build trust through standards, intelligence and risk-focused assurance. As supply chains become more complex, we are evolving our products, services and expertise to support our customers, strengthen consumer protection and help businesses succeed in a global marketplace.