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Beyond Celiac is the leading gluten-free association in the US market. Manufacturers certificated to the Global Standard Gluten-Free are able to use the Beyond Celiac registered trademark for use on products destined for sale in the United States.
Beyond Celiac has recently unveiled a new trademark, following the release of Issue 4 of the BRCGS Standard. This update includes a rebranding of the "Gluten-Free Certification Program" (commonly known as GFCP) to the "Global Standard Gluten-Free." The new trademark aligns with the updated name, ensuring clarity and preventing confusion.
The new Beyond Celiac trademark is now available for use. If you are a BRCGS certificated site currently using the previous trademark, rest assured you may continue to feature it on your product packaging indefinitely. We understand that updating packaging solely to reflect the new trademark can be costly, so there is currently no mandatory transition deadline. However, we encourage you to update to the new trademark when you next revise your product packaging.
Any new label approval submissions from 05 May 2025 must use the new Beyond Celiac trademark. We will not accept any new submissions with the old Beyond Celiac trademark beyond this date.
For more details, refer to the FAQ document. Additional resources, including the Free-From Trademark Guideline and Trademark Approval Form, are available on the Help and Guidance page.
If you have any questions about the new trademark, please contact us at brcgs.labels@lgcgroup.com.