We saw signs of a consumer shift before the outbreak of the virus, however the disruption caused may have fuelled momentum. Buying behaviour is changing and the relationship between global brands and the customers who support them is being transformed by the rise of the conscientious consumer. Purchase choices are increasingly influenced by lifestyle, health, environmental and ethical considerations as consumers seek assurance about their purchase from sourcing of raw materials to manufacturing and through to point of sale.
Our Plant-based Standard addresses this complexity and allows manufactures to respond to changing brand and consumer preferences with a global solution with a recognised on-pack trademark. Food manufacturers of plant-based meat alternatives can now ensure the highest standards. We are delighted that Lloyd’s Register became the first certification body approved to audit against the BRCGS plant-based global standard. They have recognised how this new standard is a necessary step to building credibility within the plant-based food industry, which will enable consumers to make informed choices quickly and easily.