Super Indo, part of the Ahold Delhaize food retail group, is working with BRCGS to develop the food safety and ethical standards of its suppliers.

Ahold Delhaize has long recognised the value of BRGCS, with many of its suppliers and its own sites holding BRCGS certification in other areas of its business, and so it was a logical extension to partner with BRCGS for its local brands.

Super Indo is the leading supermarket chain in Indonesia, operating across 40 cities on the island of Java and Southern Sumatra Island. To support local products and avoid longer distance transport, Super Indo is committed to working ‘local’, and so it is establishing partnerships with local producers and empowering the Micro, Small, and Medium Enterprises (MSMEs) to be able to supply its stores. However, in order to ensure that the brand’s commitment to quality, sustainability and provenance is maintained, an increasing number of suppliers will need to demonstrate compliance by being certificated to recognised and robust standards.

"Customers who shop at our stores are those who buy basic necessities and other essentials. Therefore, as the leading supermarket in Indonesia, Super Indo is committed to delivering safe and quality products to all customers. We conduct training and certification to MSME supplier partners in an effort to support the Government's program in an effort to standardize food safety, so that it is expected that Indonesian MSME products can meet the criteria and can compete with national and global products” - Johan Boeijenga, President Director of Super Indo.

The Solution


Ahold Delhaize selected BRCGS as a partner to support them on their journey to improve the competence of its supplier base. With standards that are written in clear prescriptive language, as well as being developed to keep up to date with changing industry, technology and consumer needs, it recognised that BRCGS standards would meet the brand’s aspirations. By combining the proven approach towards food safety with the BRGCS ethical trading and responsible sourcing initiatives, Super Indo would be able to build a supply base providing products that are safe, and do not compromise on labour conditions.

"Food safety is an obligation that must be applied to suppliers. The products in circulation should have integrity and be safe for consumers. To ensure food safety, producers need certification from credible bodies, both nationally and globally. Therefore, we conduct training and certification for MSME supplier partners to improve food safety and Super Indo supply chain ethical standards in collaboration with BRCGS." Added Donny Ardianta Passa, Vice President of Buying & Indirect Procurement Super Indo.

In addition, the layers of compliance that BRCGS applies to its certification programmes, which consists of a range of rigorous practices that ensure that an audit is carried out in exactly the same way, regardless of product, country of production, certification body or auditor, ensure that Super Indo receives results that it can trust.

Ahold Delhaize and Super Indo therefore opted to specify that suppliers would adopt two BRCGS standards; BRCGS START! and the Ethical Trade and Responsible Sourcing Risk Assessment.

The Approach


BRGCS has worked closely with a number of brands around the world to successfully upskill its supply chain. It has developed an established roadmap to support all parties through the process. This project adopted this approach which involved understanding and meeting the brand’s requirements, working with a local certification body partner, and providing technical training and guidance to local manufacturers.

To support manufacturers through the certification process, BRCGS carried out an orientation program in Jakarta to knowledge share. A number of joint site visits were conducted to carry out a situational analysis and to determine readiness. This informed a detailed project plan to guide twenty suppliers through the process. In parallel, a full training programme was delivered to the Super Indo Technical teams, to ensure that they had a full understanding of the Standards. This would provide them with the skills to work directly with their suppliers and to support them to become certificated.

The Outcome


Although the project is still underway and work in progress, three suppliers are now certificated to START! and the Ethical Trading and Responsible Sourcing Risk Assessment:

  • Cianjur Artha Makmur
  • Korma Jaya Utama
  • Pramana Pangan Utama​


All three sites have spoken of their journey and experience in our latest case studies below (available in English and Indonesian).

A further fourteen sites are working towards certification. The visibility of this project has also attracted a number of other suppliers that can see the benefit and commercial opportunity of certification. They will start this journey as the projects enters a second phase.

John Kukoly, BRCGS Director: “We are delighted to strengthen our relationship with Ahold Delhaize, one of the world’s largest food retail groups. They value our flexibility in being able to develop rigorous supply chain assurance services that meet their specific needs, whilst embracing the realities of today’s global economy.

This project has helped Super Indo to work with its local community to establish a trusted and sustainable pool of suppliers. As well as developing systems for safe and quality produce, the addition of the ethical trading risk assessment helps Super Indo demonstrate that it makes a positive contribution within its communities.”


English Downloads


Indonesian Downloads